About Us

Siu Tang, The Orangeblowfish

Founder & Creative Director

It all happened in 2011.

My wife and I had just returned from a Habitat for Humanity International trip. We went on a five-day adventure to build a home for a family of four in Cambodia. Coming back, I felt motivated, inspired, and wanting to do more. Waking up and dragging myself to work was painful.

I had been in the same company for almost 10 years and climbed the ladder to a senior position, but I no longer felt the need to work just for a paycheck.

With the encouragement and support from my wife, I quit my corporate job, and started pursuing my passion – art.

Thus, The Orangeblowfish was born.

Within six months, I booked my first client – Kommune – a funky restaurant and bar in Taikang Lu, Shanghai. I initially started doing interior wall art design and installations for cafes, bars, restaurants and offices. I also participated in community art projects like DAFF, Surge, The Rotary Club and more.

Within the first two years of my operation, I completed over 2000 client and personal projects covering a mix of brand strategy, graphic design, and interior wall art.

In 2014, we expanded into a three-person team and moved into our first office in Shanghai. Today we are a team of 10 and work with a global network of artists and partners to serve our growing client needs. To find out more about our amazing team, click here.

Through the talent and passion of our employees, we now serve start-ups and Fortune 500 companies mainly in the F&B, retail and luxury, and B2B sectors.

About Brooklyn

Our Services

Brand Strategy

Brand Architecture
Brand Creation
Brand Experience
Brand Identity
Brand Name
Brand Research

Brand Experience

Graphic Design
Interior Wall Art
Merchandising
Packaging
Website Design

Brand Communication

Strategic Communication
CEO / Executive Communications
Social Media / Digital
SEO/SEM
Thought Leadership

About Brooklyn
Our Service

Our  Culture

Authenticity

The corporate hamster wheel is not our game, baby. We keep it real – prioritizing our craft, working with brands we believe in, and never sacrificing who we are.

Passion

We’re committed to growing a company with like-minded, enthusiastic folks who bring it for the passion, not the paycheck. Our job is to deliver work our clients not only love, but can’t stop talking about.

Candor

We won’t mince our words. You’ll always know what is on our minds, and we want it to be a two-way street. Open and honest communication is how we operate.

Curiosity

We’re keen to explore the world around us, poke at it, connect with it, question it and turn it inside out. Sitting still is not an option.

Our Service

Our Team

The Chocolate Bunny View Details

The Boss View Details

Keg Master View Details

Lammy Lovegood View Details

Multi-media Mafia View Details

Events Extraordinaire View Details

New Kid On The Block View Details

Social Media Rock star View Details

Guangzhou-based Media Maven View Details

The Chocolate Bunny

What is your favourite movie? Jurassic Park
Who is your favourite artist? Andy Warhol
What is your favourite drink? Coca-Cola
What do you enjoy doing in your spare time? Hanging out with my kids
Any vices (bad habits)? Coca-Cola
Use 5 words to describe working at TOBF: Balls Deep In Paint!

The Boss

What is your favourite movie? Fight Club
Who is favourite artist? Would it be too corny if I said Siu Tang?
What is your favourite drink? Hendricks Gin Martini
What do you enjoy doing in your spare time? Absolutely nothing
Any vices (bad habits)? Tequila
Use 5 words to describe working at TOBF: Never a dull moment.

Keg Master

What is your favourite movie? Good Fellas
Whos is your favourite artist? 1000DAY
What is your favourite drink? Beeeeeer
What do you enjoy doing in your spare time? Playing guitar in a Ska band
Any vices (bad habits)? Yes, many
5 words to describe working at TOBF: Crazy, Always different, Mad fun!

Lammy Lovegood

What is your favourite movie? Harry Potter
Who is your favourite artist? Cai Guo-Qiang
What is your favourite drink? Flat white
What do you enjoy doing in your spare time? Watching movies
Any vices (bad habits)? Being careless
Use 5 words to describe working at TOBF: What do you guys wanna eat?

Multi-media Mafia

What is your favourite movie? Life is Beautiful
Who is your favourite artist? Johnny Depp
What is your favourite drink? Water
What do you enjoy doing in your spare time? Playing with my son
Any vices (bad habits)? Sleeping
Use 5 words to describe working at The Orangeblowfish: Super, super, super, super fun

Events Extraordinaire

What is your favourite movie? The Untouchables
Who is your favourite artist? Don’t really have one
What is your favourite drink? Long island iced tea
What do you enjoying doing in your spare time? Exploring the old streets in Shanghai
Any vices (bad habits)? Is being a workaholic a bad thing?
Use 5 words to describe working at TOBF: Creative, young, energetic, dedicated and free

New Kid On The Block

What is your favourite movie? The Lord Of The Rings
Who is your favourite artist? David Hockney
What is your favourite drink? Oat milk
What do you enjoy doing in your spare time? Hanging out with friends
Any vices (bad habits)? Eat all day
Use 5 words to describe working at TOBF: It is full of joy

Social Media Rock star

What is your favourite movie? Pan’s Labyrinth or AmoresPerros
Who is your favourite artist? Rachel Ignotofsky and Huda Fahmy
What is your favourite drink? Coffee, coffee, coffee!
What do you enjoy doing in your spare time? Reading. Traveling with hubs.
Any vices (bad habits)? Saving files to my Desktop. Screenshots, folders, and icons, oh my!
Use 5 words to describe working at TOBF: Creative play is how we work.

Guangzhou-based Media Maven

Lena Gidwani is a self-confessed Cantophile – she’s lived in Guangzhou for over 17 years. She was born in Singapore and raised in the ASEAN region (Indonesia, Thailand, and Australia), before making her way to China to live out her dreams. She’s quite the giggler, so approach her with chocolates, a smile, and plenty of puns. Laughter guaranteed. Lena will be handling our business development and media relations in South China.

What is your favourite movie? The Shawshank Redemption.
Who is your favourite artist? Meghan Trainor. (I am all about that basssssssss!)
What is your favourite drink? Aperol Spritz.
What do you enjoy doing in your spare time? Netflixing.
Any vices (bad habits)? I binge eat avocados.
Use 5 words to describe working at The Orangeblowfish: Engaging and entertaining. Enough said.