- Global brand strategy
- Integrated communications strategy, content creation and execution
- Website development, execution and management
- Digital communications
- Brand identity and merchandising
When Silicon Valley global executive coach Mary Rezek met The Boss at TEDxPuxi (formerly known as TEDxShanghai Women), it was love at first sight. Sparks flew. Fists bumped. Two bullshit bombers knew it was going to be a match made in heaven.
Late one night over drinks, Mary asked the question, “So what do you guys actually do. You seem to know a lot about this digital marketing stuff.” And that’s when the beautiful romance began.
CHALLENGES & SOLUTIONS
We’ve aced corporate fun. It was time to hit the C-level notes.
Taking on Mary was akin to winning the ballsy client lottery. Finally, an executive leader who wasn’t afraid of saying it like it is. From assessing her global branding and content strategy with different US counterparts, to leading the communications charge across time zones, and launching her re-branded collaterals, toolkits, the “So What?” blog and other digital platforms from scratch… we were constantly engaged and psyched from the adrenaline rush. Nothing is more exciting, or satisfying, than working with one of the most brilliant minds in Napa, and some can say Shanghai.