• CLIENT:

    Mary Rezek

  • LOCATION:

    USA

  • DATE:

    2017 (Ongoing)

DELIVERABLES

  • Global brand strategy
  • Integrated communications strategy, content creation and execution
  • Website development, execution and management
  • Digital communications
  • Brand identity and merchandising

Get to know MARY REZEK at her official homepage, Twitter  and LinkedIn. Leaders, keep an eye out for her global facilitation events.

For more project details, contact our ImaginateTM team here.

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THE STORY

When Silicon Valley / Shanghai-based global executive coach Mary Rezek met The Boss at TEDxPuxi (formerly known as TEDxShanghai Women), sparks flew. Fists bumped. Two bullshit bombers knew it was going to be a match made in heaven.

Over drinks, Mary asked the question, “So what do you guys actually do. You seem to know a lot about this digital marketing stuff.” And that’s when the beautiful romance began.

IMAGINATING MARY REZEK

We’ve aced corporate fun. It was time to hit the C-level notes.

Taking on Mary was akin to winning the ballsy client lottery. Finally, an executive leader who wasn’t afraid of saying it like it is, raw and real. From assessing her global brand strategy and ensuring her opinion pieces were always relevant for her US and Asia-based clients, we were constantly engaged and diligent in communicating her “no bullshit” brand moniker across all assets – namely, her re-branded collateral, toolkits, and the “So What?” blogAfter all, nothing is more exciting and satisfying than working with one of the most brilliant executive coaches in Silicon Valley, and Shanghai, China.

Making an impression is Mary’s livelihood. Although the nature of her business is corporate, we ensured her business collateral were always striking, if not punchy, The red, black and white, plus Mary’s statement “no bullshit” one-liners, are her signature trademark. These are what we keep throughout everything we do.
We ensured Mary's voice stood out in a clean, modern way across everything she owned – websites, her Thank You notes, newsletters, corporate stamp, social media profiles… You name it, we covered it!
Based on Mary’s business needs, which was reaching out to new clients and being able to provide them with coaching tips over time, Mary’s website was a priority item we customized and built from scratch for the launch.
Mary's work takes her to many places in different time zones. To help Mary forge a deeper relationship with her clients over time, we also prioritized and re-branded her quarterly e-newsletter as one of the key channels for phase two of the launch.
Just because Mary’s corporate doesn’t mean she has to be zzz-boring. We matched Mary’s spirited personality with customized social media content, ensuring her brand identity across channels was consistent, if not bold.