DELIVERABLES

  • Global brand strategy
  • Integrated communications strategy, content creation and execution
  • Website development, execution and management
  • Digital communications
  • Brand identity and merchandising

Get to know MARY REZEK at her official homepage, Twitter  and LinkedIn. Leaders, keep an eye out for her global facilitation events.

For more project details, contact our ImaginateTM team here.

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THE STORY

When Silicon Valley global executive coach Mary Rezek met The Boss at TEDxPuxi (formerly known as TEDxShanghai Women), it was love at first sight. Sparks flew. Fists bumped. Two bullshit bombers knew it was going to be a match made in heaven.

Late one night over drinks, Mary asked the question, “So what do you guys actually do. You seem to know a lot about this digital marketing stuff.” And that’s when the beautiful romance began.

CHALLENGES & SOLUTIONS

We’ve aced corporate fun. It was time to hit the C-level notes.

Taking on Mary was akin to winning the ballsy client lottery. Finally, an executive leader who wasn’t afraid of saying it like it is. From assessing her global branding and content strategy with different US counterparts, to leading the communications charge across time zones, and launching her re-branded collaterals, toolkits, the “So What?” blog and other digital platforms from scratch… we were constantly engaged and psyched from the adrenaline rush. Nothing is more exciting, or satisfying, than working with one of the most brilliant minds in Napa, and some can say Shanghai.

Making an impression is Mary’s livelihood. Although the nature of her business is corporate, we ensured her business collateral were always striking, if not punchy, The red, black and white, plus Mary’s statement “no bullshit” one-liners, are her signature trademark. These are what we keep throughout everything we do.
We ensured Mary's voice stood out in a clean, modern way across everything she owned – websites, her Thank You notes, newsletters, corporate stamp, social media profiles… You name it, we covered it!
Based on Mary’s business needs, which was reaching out to new clients and being able to provide them with coaching tips over time, Mary’s website was a priority item we customized and built from scratch for the launch.
Mary's work takes her to many places in different time zones. To help Mary forge a deeper relationship with her clients over time, we also prioritized and re-branded her quarterly e-newsletter as one of the key channels for phase two of the launch.
Just because Mary’s corporate doesn’t mean she has to be zzz-boring. We matched Mary’s spirited personality with customized social media content, ensuring her brand identity across channels was consistent, if not bold.