What Australia Businesses need to Know about China for 2027 and Beyond
China remains one of the world’s most influential and complex business markets. While the opportunity is significant, the landscape has evolved dramatically. Consumer expectations have shifted, digital ecosystems continue to reshape purchasing behaviour, and local competition has become faster, smarter, and more sophisticated.
To help Australian businesses navigate this changing environment, The Orangeblowfish together with UNSW Business School are proud to present the inaugural China Breakfast Series, bringing together business leaders, industry practitioners, and China market experts for a practical discussion on the realities of doing business in China today.
Natalie Lowe, our CEO & Founding Partner is a proud UNSW alumna. Hence we’re excited to collaborate with UNSW Business School on a forum that bridges academic insight with real-world experience. This series is designed to create meaningful conversations around growth, innovation, and the future of Australia-China business engagement.
What We’ll Explore
The old strategy of simply “lifting and shifting” products, services, and brand messaging into China no longer works.
Success today comes from understanding local consumers, adapting to changing behaviours, and creating relevance within one of the world’s most dynamic business environments.
During this breakfast session, we’ll discuss:
- The consumer and retail trends reshaping China’s marketplace
- Why local relevance has become a competitive advantage
- What successful Australian organisations are doing differently
- Common pitfalls that continue to hold businesses back
- How brands can identify opportunities and navigate growth with greater confidence
Retail Case Study – Arc’teryx ReBIRD – A forest in the heart of the city
Why This Conversation Matters
China remains a critical market for Australian organisations, but it is also one of the fastest-moving.
The businesses winning today are not necessarily the biggest. They’re the ones listening more closely, adapting more quickly, and building deeper connections with local audiences.
Whether you’re considering market entry, expanding an existing presence, or reassessing your strategy, this event will provide practical insights and real-world perspectives from those actively working at the intersection of business, culture, brand, and growth.
More Than a Breakfast
This series is designed to foster meaningful conversations between Australian business leaders, operators, founders, and decision-makers who share an interest in one of the world’s most important markets.
Expect candid discussion, fresh perspectives, and valuable connections that extend beyond the room.
Because succeeding in China isn’t about exporting what worked somewhere else.
It’s about understanding what matters there now.
Join Us – Spaces are Limited!
23 October 2026 | UNSW Sydney CBD Campus | Breakfast & Networking
Join the conversation shaping the next chapter of Australia-China business engagement. Save your spot today!