TOBF

AI design, China, Events, News

25 Jun 2025

Design Shanghai 2025: Can Creativity Survive AI?

At The Orangeblowfish, we believe that to celebrate our client brands, we must include ourselves in the mix.

TOBF

AI design, China, Events

30 May 2025

Siu Tang: The Creative Brand Alchemist at Design Shanghai 2025

TOBF

China Market, Retail

06 Sep 2024

How Retail Brands Can Engage Chinese Gen Z Through Creativity

Many of the tech pioneers who manifested social media are Gen X geniuses. However, Gen Z is the generation that’s…

TOBF

Branding, China Market, Retail

15 Aug 2024

6 Insights About Chinese Gen Z Consumers That Retail Brands Need to Know

Gen Z is the first generation to grow up in China in a digital landscape. Born between 1995 and 2009,…

TOBF

China, China Market, Creative Branding China

10 May 2024

How APAC Entrepreneurs and Creatives Can Shape the Greater Bay Area Cultural Landscape

Connecting cities across Southern China and the Mainland, the Greater Bay Area (GBA) project is set to create a powerful…

TOBF

Events, TEDx, Speaking Events

30 Apr 2024

Explore Creative Leadership with The Orangeblowfish at TEDx

At The Orangeblowfish, we believe that to celebrate our client brands, we must include ourselves in the mix.

TOBF

Just for Fun

15 Mar 2021

International Women’s Day x The Orangeblowfish

March 8th marked International Women’s Day. At The Orangeblowfish, we firmly believe and support gender equality; respect everyone’s unique talents,…

TOBF

Branding, Marketing

26 Jan 2021

Five China Brand Trends for 2021

Goodbye 2020 and welcome 2021! By the standards of the last 40 years Chinese economic growth in 2020 was sluggish.…

TOBF

Environmental Graphic Design, Graphic Design, Wall Art

26 Oct 2020

Crafting Environmental Spaces for LinkedIn Shanghai

Yes that's right! The Orangeblowfish was appointed by LinkedIn to complete the environmental graphic design works for their Shanghai office.…

TOBF

Branding, Marketing

21 Oct 2020

Scaling Your Business Post COVID

In the wake of the COVID-19 pandemic, our lives were permanently altered. How we work, live, and do business is…

TOBF

Branding, News

21 Oct 2020

Branding and Identity Award Winner: The Broken Dagger

  We are extremely excited to announce that: our branding project The Broken Dagger is the winner of 2020 IN2SABRE…

TOBF

Branding, Marketing

03 Sep 2020

Creative Branding Ideas to Boost Your Marketing

We can all agree that small businesses don’t have the luxury of resources that big companies have at their disposal. Gone…

TOBF

Graphic Design

24 Aug 2020

Gender Bias in Design

Without a doubt, gender inequality affects all of us. If you think the graphic design and creative spaces are immune to…

TOBF

Marketing

09 Aug 2020

DIY SEO: Your Go-To Guide

Search Engine Optimization (SEO) is simply the process of improving the visibility of an online shop or website’s ranking in the…

TOBF

Marketing

09 Aug 2020

Social Media Marketing: 7 Hot Tips

How long do you think social media has been around? Of course, people didn’t pay attention to it until Facebook became…

TOBF

Branding

07 Aug 2020

8 Ways to use SEO & Marketing to Combat Coronavirus Impact

By now, virtually everyone in the world has an understanding of the effects of the novel coronavirus (COVID19). Not only has…

TOBF

Branding

07 Aug 2020

Brand Equity: How to Build Trust

Brand equity is the commercial value that is derived from the commercial perception of the brand name of a product or…

TOBF

Branding

07 Aug 2020

How to Write a Brand Story: Impactful Language

You don’t need a soothsayer to tell you that communication and interaction with customers is important to a brand’s success .…

TOBF

Branding

17 Jun 2020

Creative Brand Experience Now and Beyond

Webinar: The Future of Brand Experience We wanted to share how we adapted our strategy to position our brand for…

TOBF

Graphic Design, Just for Fun

19 May 2020

Illustration: Expectation vs. Reality

Illustration Challenge: Can anything can be interesting? First, we need to say that sometimes you just need to have some…

TOBF