Branding

Branding, China Market, Retail

15 Aug 2024

6 Insights About Chinese Gen Z Consumers That Retail Brands Need to Know

Gen Z is the first generation to grow up in China in a digital landscape. Born between 1995 and 2009,…

TOBF

China, China Market, Creative Branding China

10 May 2024

How APAC Entrepreneurs and Creatives Can Shape the Greater Bay Area Cultural Landscape

Connecting cities across Southern China and the Mainland, the Greater Bay Area (GBA) project is set to create a powerful…

TOBF

Branding, Creative Branding China

28 Sep 2022

Why Every Canadian Brand Needs a Creative Branding Agency in China

With more than 550 million affluent consumers, Canadian brands looking to expanding to the Middle Kingdom need to rethink their…

Admin

Brand Experience, Branding

18 Aug 2022

Brand Beyond Retail – The Future of Retail

Retail has changed since covid-19 hit in 2020. We’re seeing an upward trend of consumers shopping online compared to visiting…

Admin

Branding, Marketing

05 Jul 2022

How Ryan Reynolds Put Maximum Effort into Creativity

Ryan Reynolds is everywhere. Have you noticed? And he’s absolutely killing it. This Ryan Reynolds empire thing has been building…

Admin

Branding, China, Graphic Design, Marketing

13 Dec 2021

Is Your Brand Ready for China? – Part 2

This is Part 2 of the "Is Your Brand Ready for China" blog post series. If you missed out on…

Admin

Branding, China Market

06 Dec 2021

Is Your Brand Ready for China? – Part 1

Creative Branding in China Series: Part 1 "Is Your Brand Ready for China?" is something agency owners Siu Tang…

Admin

Branding, Marketing

26 Jan 2021

Five China Brand Trends for 2021

Goodbye 2020 and welcome 2021! By the standards of the last 40 years Chinese economic growth in 2020 was sluggish.…

TOBF

Branding, News

14 Dec 2020

The Orangeblowfish Strengthens it’s Leadership Team

The Orangeblowfish continues to expand our leadership team, and we're excited to announce that we have hired Christina Chan, as…

Admin

Branding, Marketing

21 Oct 2020

Scaling Your Business Post COVID

In the wake of the COVID-19 pandemic, our lives were permanently altered. How we work, live, and do business is…

TOBF

Branding, News

21 Oct 2020

Branding and Identity Award Winner: The Broken Dagger

We are extremely excited to announce that: our branding project The Broken Dagger is the winner of 2020 IN2SABRE…

TOBF

Branding

22 Sep 2020

Finding the Right Creative Agency for My Company

A creative agency uses creative strategies to achieve their customers’ goals. The agency’s area of focus can include areas such…

Admin

Branding, Marketing

03 Sep 2020

Creative Branding Ideas to Boost Your Marketing

We can all agree that small businesses don’t have the luxury of resources that big companies have at their disposal. Gone…

TOBF

Branding

07 Aug 2020

8 Ways to use SEO & Marketing to Combat Coronavirus Impact

By now, virtually everyone in the world has an understanding of the effects of the novel coronavirus (COVID19). Not only has…

TOBF

Branding

07 Aug 2020

Brand Equity: How to Build Trust

Brand equity is the commercial value that is derived from the commercial perception of the brand name of a product or…

TOBF

Branding

07 Aug 2020

How to Write a Brand Story: Impactful Language

You don’t need a soothsayer to tell you that communication and interaction with customers is important to a brand’s success .…

TOBF

Branding

28 Jul 2020

Content is King: Webinar Q&A

Never has the art of storytelling been more important than it is in today's complex, challenging and confusing world. Creating…

Admin

Branding

17 Jun 2020

Creative Brand Experience Now and Beyond

Webinar: The Future of Brand Experience We wanted to share how we adapted our strategy to position our brand for…

TOBF

Branding, Graphic Design, Logo Design, Wall Art

05 May 2020

Visual Identity Project: The Broken Dagger, Shanghai

Heaven fell to earth and needed a cocktail. Strolling along Xiangyang North Road in downtown Shanghai, it is hard to miss…

TOBF

Branding

24 Apr 2020

Co-brand: Trending for F&B In 2020

Teaming up and collaborating with another brand (creating a co-brand)– whether for commercial means, or just to win extra followers…

TOBF

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