Liquid Laundry

DELIVERABLES

  • Brand architecture
  • Brand creation
  • Brand identity
  • Brand name & development
  • Graphic design
  • Illustration
  • Merchandising
  • Signage/Wayfinding graphics
  • Wall art

Sometimes, when we’re not inundated with work, you can find us at Liquid Laundry, secretly checking on our #ballsdeepinpaint installations, making sure everything’s in tip-top order.

For project details, contact our Imaginate™ team here.

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THE STORY

“To boldly go where no client has gone before” sums up our epic ride with Liquid Laundry.

It was a historical win for The Orangeblowfish in 2012 when Liquid Laundry assigned us the behemoth task of conceptualizing their new restaurant branding. Hear our thoughts on how we designed a contemporary space that evolved to become one of Shanghai’s most iconic brunch spots today.

Imaginating
Liquid Laundry

Never forget your roots.
Inspired by the 50-60’s American culture that our clients were familiar with… we designed Liquid Laundry with one goal: to evoke a realness forgotten, an authentic joy from dining together.
Here, people gathered over good and honest food. Here, meals with friends or strangers are always enjoyed, over shared spaces.

Our iconic string art, at the entrance. This wall installation took over few hundred metres of string, and over two non-stop days to complete. “Easy!”
Our iconic string art, at the entrance. This wall installation took over few hundred metres of string, and over two non-stop days to complete. “Easy!”
Perfection not needed. Distressed artwork on walls allows your interior space to carry a modern, yet boldly relaxed feel.
Perfection not needed. Distressed artwork on walls allows your interior space to carry a modern, yet boldly relaxed feel.
No shortcuts. All environmental graphics, artwork and signage are handcrafted and handmade for that 100% vintage nostalgia.
No shortcuts. All environmental graphics, artwork and signage are handcrafted and handmade for that 100% vintage nostalgia.