How long do you think social media has been around? Of course, people didn’t pay attention to it until Facebook became popular. But many believe social media has been around for up to 40 years.
A lot has changed in those times and today it is a huge marketing tool that many businesses use to drive incredible amounts of sales. Gone are those days when brands rely on print media, broadcast ads and newsletters to drive their story, now social media has provided another impeccable opportunity. However, to thrive using social media marketing requires a unique set of skills; most of them depending largely on the peculiarities of your target audience. Let’s go over 7 hot and actionable tips to help your brand’s social media marketing.
1. Use Chatbots
Chatbots are digital tools that can communicate and resolve problems for your customers without human interference and they can be integrated with your social media platforms easily. The good thing is that you don’t need coding knowledge to get it done. For instance, chatbots can take orders directly from Facebook messenger, comment and also be integrated with major payment systems.
2. Create Personalized Experience For Your Audience
Not only are chatbots great to automate everyday tasks, they can also be used to create personalized experience for your customers if implemented well. You can stop linking your advertisements solely to your website homepage, about us or even landing pages and redirect to your messenger window with your chatbot. This will help give you a modern view and your customers will feel relaxed. This will also enhance your sales and create a fan base that passionately loves you. More than anything, creating a personalized experience for your customers is hugely beneficial.
3. Create a Viable Community For Your Audience
While high follower-ship and other metrics are important, they are not all there is to social media marketing success. You must show your audience that you are not a robot. Ask them questions and gather their opinions on certain matters. You should also share newsworthy information and like some of their posts rather than the other way around.
4. Create Lovely Profiles
There is nothing wrong in using fun videos and some interesting podcasts once in a while. You will even discover that your audience will like them. Your social media page will look bland if all you have is text, so include other types of media too.
5. Use Brand Ambassadors
Your brand’s best advocates are those who already love you. So, leverage them. Get them to stay connected and provide the exact kind of content they want to consume. You can also involve your employees in your social media campaign as well. To do that, create social media guidelines specific to your brand and add a leader to your social media advocacy plan.
6. Create Relatable Profiles on Relevant Channels
It is not uncommon for people to create profiles on every social media channel with the aim of reaching as many people as possible, but that has proven not to be effective. What you want is to reach your chosen target audience and you don’t have to do that by having accounts on all social media platforms. Look into your buyer personas and choose the platform that specifically suites them.
7. Work With A Social Media Budget
Social media marketing is currently one of, if not the most efficient form of marketing. Devoting the right budget to your social media campaigns and programs isn’t only smart but hugely rewarding. Not only this, backing your social media activity with a suitable strategy will literally blow your advertising results off the roof as social media connects more to your customers in a friendly mood than most other types of ads. Businesses are becoming more & more skillful with reaching customers using their social media platforms and you should key into that too. By following the seven tips mentioned above you will be able to create an amazing social media plan that will put your brand way ahead of your competitors.
Drop us a line and let us know any questions you have about social media marketing.
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